When I started working with a remodeling company, I noticed a red flag in their standard contract: they were offering a "lifetime warranty." While it sounded appealing to customers, it was far too generous and could create significant financial burdens and legal issues.
I worked with them to rewrite the warranty, making sure it was fair but clearly limited in both time and scope. We also specified the conditions under which the warranty would apply—and when it wouldn’t.
By tightening up the language, we mitigated against unnecessary risk while still offering value to their customers.
Warranties are critical for setting customer expectations, but if they’re not carefully drafted, they can turn into major liabilities.
Remember Volkswagen’s emissions scandal? They advertised strict emissions standards but were later caught using software to cheat emissions tests. This didn’t just lead to a breach of trust with customers—it resulted in legal consequences for violating environmental laws.
Every commitment you make to customers matters. Take the time to understand warranties and make sure yours are clear, fair and aligned with your business goals.
Let's discuss how a tailored warranty can protect your business and build enduring client trust.W
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