How on earth can I compete with online platforms that offer contracts and LLC set up for a fraction of what I charge?
It’s a great question.
And here’s my answer: I don’t compete with them. I’m not selling the same thing.
They sell templates. Sally answers some questions, and a document comes out. Sally has to make sure she understands the questions and does all the work herself. If she gets it wrong, it’s on her.
On the other hand, I am a lawyer. I give actual legal advice. I take time to understand Sally’s situation, look out for anything she might have missed, talk her through her options and make sure that what I provide actually achieves what she needs.
I’m more expensive because what I do is totally different.
Business owners who use online services to start their company don’t know what they don’t know. Consider this: have you ever seen reviews for the LegalZoom’s lawyers who did the work? Can you even find out who they are?
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